Honest By is at the inaugural clothing brand of designer Bruno Pieters, that is the first company in the world to offer consumers a full cost breakdown of its products. The concept was conceived on a sabbatical during 2010 in Southern India.
Pieters spent a year observing the relationship between native people and their clothing garments- how they were grown, sewn and woven from the native sources around them. On his return to Antwerp Bruno Pieters set about introducing the transparency of operation to the international fashion spectrum.
Honest By offers full disclosure and pricing throughout the entire production process and maintains eco-efficient manufacturing.