After spending a year at Fabrica and churning out a ton of ideas this is about the best one I have seen in years out the United Colors of Benetton brand. I think its good that they are pushing boundaries and promoting the idea of love / lust. More brands, especially in the fashion spectrum need to focus attention on political statements and positive messages. This campaign can be touch and go at times but in general I think its a grand execution.
In the images, they took classic political enemies and through amazing post production composited images these world leaders together kissing each other.
Check out http://unhate.benetton.com/ to see the whole campaign and more.
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