You can see the video at, http://www.thewildernessdowntown.com/
The project was lead and designed by, Chris Milk.
PATTERNITY is a London based design studio specialising in the discovery & application of pattern within the Fashion, Interior & Luxury fields.
Founded in August 2009 by Art Director Anna Murray & Textile & Surface Designer Grace Winteringham – Patternity manifests their shared vision & mutual appreciation for pattern found everywhere & everyday ‘from the mundane to the magnificent’.
Patternity consistes of three core parts; an image RESOURCE featuring an archive of constantly updated patterned finds from around the world, an East London based STUDIO where they work on a range of products, projects, designs, collaborations & consultations within the creative industries & also a curated online SHOP selling limited edition & one off patterned pieces. Through these three areas they aim to encourage people to see, enjoy & be inspired by the patterned world around them.
Through the patterns they seek, the work they do as a studio & the items they sell in their online shop, Patternity encourages viewers to change perspective & embrace the overlooked – enhancing the everyday.
To Patternity both the impressive & the overlooked can be a valuable trigger of inspiration. This is echoed in the work they produce as a studio which ranges from bespoke furniture to fashion, accessories & exhibition curation.
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TREASURE WHAT MIGHT OFTEN GO UNNOTICED
LOOK UP WHEN YOU SHOULD BE LOOKING DOWN
FIND BEAUTY IN THE BANAL
STOP TO WONDER WHEN YOU SHOULD BE WALKING PAST
GO SLOW WHEN YOU SHOULD BE GOING FAST
VENTURE INTO THE UNKNOWN
GLORIFY THE NON-PLACE
PATTERNS ARE EVERYWHERE, FROM THE MUNDANE TO THE MAGNIFICENT
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